“Not that I would try. Not that I would do my best. That I would win. The distinction matters. Trying is for people who have already accepted the possibility of failure. I never have.”
He has never lost. He'll be happy to explain why.
A manual on dominance.
A confession he doesn't know he's making.

I wrote this book because no one else could. Not because the world asked for it — though it did, in its way — but because I am the only person alive who has never lost, and who is willing to explain why. Most winners stay quiet. I find that cowardly.
What you are holding — or what you will be holding, once you make the correct decision — is not a memoir. It is an operational manual. Twelve chapters on how to build a life in which the word nosimply does not apply. I have been generous enough to include examples from my own experience. You're welcome.
— Edmund Voss
He does not realize he is confessing.

This was not cruelty. This was architecture.
“Not that I would try. Not that I would do my best. That I would win. The distinction matters. Trying is for people who have already accepted the possibility of failure. I never have.”
“I would never let facts interrupt a good narrative. Facts are what small people hide behind when they have nothing else.”
“I built the architecture of my life to ensure that no one could ever leave. It worked. No one is here.”
“Voss has written the only self-help book that made me want to help myself to a lawyer.”
“A devastating portrait of a man who has confused architecture for love, and has never once been corrected.”
“I have known three men like Edmund Voss. Two are still in office. The third would not return my calls.”
As ignored by all major publications.